2705 | Performance Marketing Manager | Remote | 1+ Y (Remote)

Job Type: Permanent 

Job Location: Remote 

Job Responsibilities:

• Aim to optimize SEO & ASO efforts for achieving target keyword SERP ranking.
• Execute lifecycle campaigns for CRM, focusing on designing automated journeys to convert signups into transacting users and eventually loyal customers.
• Strategize, execute and optimize paid marketing ads on Facebook, Instagram, and Google on priority to acquire users at the lowest Cost of Acquisition (CAC).
• Collaborate with content creators across LinkedIn, Twitter, Instagram, YouTube, etc.,  for influencer marketing efforts for month-on-month performance-based promotions
• Actively onboard and manage quality-focused affiliate partners, both for acquisitions and app traffic re-engagement, in their Affiliate Marketing initiatives.
• Establish digital-first brand partnerships to promote the company on various platforms as a part of a strategic approach.
• Prepare monthly plans for acquisitions, and execution across platforms. Primary ownership of plan vs achievement on spending, scale, and quality.
• Prepare a growth strategy to explore new avenues and initiatives to drive acquisitions through the funnel for overall growth.

Job Requirements:

• B.E. or B.Tech from tier-1 college
• Minimum 1 year of work experience in handling performance marketing across paid media, seo, aso, crm.
• Passionate about Personal investments space.
• Must have at least a basic understanding of paid media, seo, aso & crm channels.
• Experience with a crm platform such as Moengage, Webengage, Clevertap or similar.
• Excellent communication skills both oral and written.

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