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Job Position: Marketing Cloud Specialist
Job Location: Remote
Job Type: Contract
Job Responsibilities:-
- Collaborate with marketing teams to understand campaign objectives and requirements.
- Design and configure marketing automation solutions using Salesforce Marketing Cloud, including email journeys, automation workflows, and personalized content.
- Implement data-driven segmentation and audience targeting strategies to maximize campaign effectiveness and ROI.
- Monitor campaign performance metrics, analyze results, and provide actionable insights for optimization.
- Conduct A/B testing and experimentation to improve campaign performance and drive continuous improvement.
- Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of Salesforce Marketing Cloud with other systems and platforms.
- Provide training and support to internal users on Salesforce Marketing Cloud functionalities and best practices.
- Stay updated on industry trends, best practices, and new features within Salesforce Marketing Cloud to drive innovation and efficiency.
- Ensure compliance with data privacy regulations and best practices in all marketing activities.
- Assist in troubleshooting technical issues and resolving platform-related challenges.
Job Requirements:
- Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
- 2-5 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud.
- Proficiency in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Data Extensions.
- Strong understanding of CRM concepts and experience with Salesforce CRM integration.
- Experience in developing and executing complex marketing campaigns and workflows.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder) preferred.
- Knowledge of HTML/CSS, SQL, and AMPscript is a plus.
- Proven track record of driving successful marketing campaigns and achieving measurable results.
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